I’M SO GLAD YOU ARE HERE
I am Beatriz Pascûal, surface pattern designer & illustrator, based out of Madrid (Spain).
Among other things, I love designing, traveling & classic prints.
KNOW A BIT MORE ABOUT PASCÛAL
Pascûal was created in 2020 by artist and surface pattern designer Beatriz Pascual, who mainly works with vector repeat patterns with a strong influence from classic designs.
Florals, Indienne or Toile de Jouy among other classical styles play an important role in my work.
My inspiration is very varied, from the old classical pattern styles, to the decorative art movements of the 19’s and 20’s centuries.
My work is reflecting the love I feel for detail & delicacy and it is defined as elegant, distinctive, cheerful and timeless.
My designs are especially appropriate for interior design & wallcoverings, home decor or stationery.
BACKGROUND AND CAREER
Before I started designing patterns and illustrations, I worked over 15 years in the advertising world, developing international media planning, negotiation and management for large global brands. I’ve managed local, national or international projects along with clients, central media and media agencies.
My advertising experience is the perfect support to understand what my clients need and help them to build their brand with my pattern designs in the best possible way.
I have been always a passionate learner and I can admit that when something interests me, I can dedicate fully time to master it completely.
In a way, this happened when I realized that I wanted to dedicate my professional career to the wonderful world of surface pattern design.
I studied deeply the technical aspects for its creation (from the manual to the modern digital ways), as well as the main historical styles that have raised through all eras.
My love for digital softwares such as Adobe Illustrator, Photoshop or InDesign, and my computer skills have been also a must to complete my education in surface pattern design, and therefore I am able to serve my clients with total confidence about my work.
I AM READY TO HELP YOU